Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant/

Kim, W. Chan,

Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant/ W. Chan Kim and Renee Mauborgne - xv, 240 pages; 24 cm

Includes bibliographical references and index

9781591396192


Market segmentation
New products
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