Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant/
Kim, W. Chan,
Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant/ W. Chan Kim and Renee Mauborgne - xv, 240 pages; 24 cm
Includes bibliographical references and index
9781591396192
Market segmentation
New products
Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant/ W. Chan Kim and Renee Mauborgne - xv, 240 pages; 24 cm
Includes bibliographical references and index
9781591396192
Market segmentation
New products