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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Kim, W. Chan

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant by W. Chan Kim and Renee Mauborgne - Expanded edition - xxviii, 287 pages 24 cm

Includes bibliographical references and index

ISBN: 9781625274496

Subjects--Topical Terms:
Market segmentation
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