Kim, W. Chan <br/><br/>
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant 
by W. Chan Kim and Renee Mauborgne 
 - Expanded edition 
 - xxviii, 287 pages  24 cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781625274496 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation<br/>New products