Roth, William F., PhD <br/><br/>
Out of the box thinking for successful managers 
William F. Roth, PhD 
 - Boca Raton  CRC Press  2015 
 - xv, 213pages  24cm 
<br/><br/><label>ISBN: </label>9781482247060 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing decision making<br/>Marketing management<br/>Strategic planning