000 01086cam a2200361 i 4500
003 OSt
005 20241007153925.0
008 221003s20052005xxud g 001 0 eng c
020 _a9781591396192
_qhardback
035 _a0000023422
040 _aILKAP
_beng
_cILKAP
_erda
084 _aKZ 658.802
090 0 0 _aKZ 658 .802
_bKIM
100 1 _aKim, W. Chan,
_eauthor.
245 1 0 _aBlue Ocean Strategy :
_bHow to Create Uncontested Market Space and Make the Competition Irrelevant/
_cW. Chan Kim and Renee Mauborgne
264 1 _aBOSTON, MASSACHUSETTS:
_bHARVARD BUSINESS REVIEW PRESS,
_c2005
264 4 _c©2005
300 _axv, 240 pages;
_c24 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index
599 _aLULUS
650 1 0 _aMarket segmentation
650 2 0 _aNew products
700 1 _aMauborgne, Renee,
_eauthor.
942 _cBOK
_2moys
_n0
998 _bL000009437
998 _bH000011510
999 _c2367
_d2367
999 _d2367
999 _d2367
999 _d2367