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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant by W. Chan Kim and Renee Mauborgne

By: Contributor(s): Material type: TextTextPublisher: Boston, Massachusetts Harvard Business Review Press 2015Edition: Expanded editionDescription: xxviii, 287 pages 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781625274496
Subject(s): Other classification:
  • KZ658.802 KIM
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